Marketallica

GM's "autotainment" driving attraction center called "the Drive" opened in Las Vegas. The drive features two professionally-designed driving courses. A single driver ticket will cost $10, and entitles to experience both off-road and performance cars.

"The Drive provides a unique platform for General Motors to showcase its vehicles in an unprecedented way. With two fun- filled courses, consumers will be able to enjoy one-of-a-kind driving experiences in a variety of our products without any pressure to buy." says GM

I think it's good example of brandedspace and tryvertising trend. They build entertainment on driving passion. Are there any other possibilities on your brand experience + entertainment?  small tip from LG: LG washbar