Marketallica

Archive for May 2006

I’ve inspired Flickpreneur concept from one of RussellDavies’s flickr photo. In this picture, he shows his books. Everything seems usual, but not finished, he added some notes to pictures. On notes, he tells a bit about book and add link to amazon with his referral (check out here). It means, if you enjoyed Russell’s photos, you just look at; you can instantly buy it on Amazon. Maybe it is first product placement ever on flickr.

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This little idea may big impact for users, brands and flickr itself. Let me explain, users of flickr or uploaders may use their affiliate programs on flickr. For example, if you take a picture of Threadless tshirt, just add note links of how to buy it. These notes are contextuals, not irritating for viewers. Viewers have a chance to buy Tshirt he just seen on his friend wearing or he has a chance, he just witness performance of brand on picture. This concept gives users make a money, that's why i named it flickrpreneur. I tried some initiative with my threadless affiliate program. Here and here.

For entrepreneur minds, maybe it is inspiring to develop application that makes it easy to add affiliate programs' link on photos. Then, Flickr, you should encourage and constitute flickrpreneur concept and make big money.

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Finally, this concept is very important for brands. Branded content and participation is very critical on todays' marketing. Lets look at how Amazon (pionner of marketing) esteem customer images.

"Sometimes product descriptions and manufacturer supplied images are not enough. Here's your chance to help millions of fellow customers learn more about how a product looks, behaves and performs. Think of customer uploaded image as reviews in pictures."

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In conclusion, product placement on photos has great potential both providers and advertisers. Maybe we see new kinds of ad networks. If you like theconcept, please help me to spread the idea.

Ikea New York hosts a fabolous exhibition named “Everyday Fabulous Exhibit” They invite people to come and see how good design can transform the most ordinary day into something spectacular. More interestingly, their design team transformed NYC locations with ikea. Great guerilla and great experience for people. (other pictures)
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This week carnival of marketing was hosted by Eric mattson. He is very extraordinary blogger, i've ever seen. He is conducting 1,000 podcasts interviews of marketers, innovators, entrepreneurs and other interesting people. Nice goal:)

ikea's advertising strategy is outstanding. I gather best of ikea ads from several resourses to inspire brandplanner or just enjoy it. As you see below, they are surprizing, colorful and overall very cool. If you enjoy them, please digg the story.

A billboard of Absolut in Soho, but be careful all furnitures are from ikea. Nice collaboration of brands. (via flickr)
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ikea room in a cube. Seen in copenhag. (via flickr)

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ikea on wheels: A mobile showroom with transparent windows stroll across the usa (via flickr)
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ikea celebrates their 40's birthday with cover their Stockholm store as cake.

Agency: FORSMAN & BODENFORS

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Lovely guerilla campaign by ikea; "A little fabric makes big differences". They curtain windows with ikea products in sweden. Agency is: FORSMAN & BODENFORS

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Another example of concept. "little fabric makes big differences". They cover everyday items such as bench, bycke seat with ikea fabric. And post a note says that "little fabric makes big differences (via trendspotters group)

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ikea pimps your bus stop Ikea’ve dressed up bus shelters with some nice modern furniture. (via coolzor, adfreak and curbed)

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In anticipation of the grand opening of the Ikea Funabashi Store (Japan), Ikea placed 14 of these outdoor showroom displays along the sides of a street in Aoyama. They are calling the showcase Ikea 4.5 Musuem, which refers to the size of 4 and a half tatami mats. (via advertisingforpeanut and billboardom)

We're getting to have more valuable digital asset. Pictures, files, our archives…etc. Risk of losing or risk of being stolen is getting higher. Protect our mobil asset would be big market for entrepreneurs. Here is innovative ways to protectingour digital assets. For both, entrepreneur minds and all people has a valuable digital assets

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Undercover is a piece of software for macs, can now take pictures of a thief if you install it on your macbook or macbook pro using the built-in iSight camera. (via digg)

Stuffbak, boomerangit, trackitback: Reward for return labels for electronic gadgets. You place these labels on all your important gear. Then if something disappears, the label tells the finder how to return it, and get a reward too.

Powerpizza: powerpizza is pizzabox shaped laptop bags. Disguise your laptop with a PowerPizza and reduce the risk of getting it nicked.

MightBackup, Wireless Backup, Vivo Agenda: automatic data backup and restoration for mobile phones. Automatic backups ensure phone book lists are constantly protected, and if a phone is replaced, stolen, lost or damaged, MightyBackup simply sends the user's contact list to a new phone. No hardware or pc connection needed – it all works through the phone's connection to the network, with data stored in a central database. (via springwise)

Theftsensor: New application designed for the new MacBook. Taking a page from the car alarm, MacBook Pro owners can enable TheftSensor by pressing the play button on their Apple Remote. When enabled, TheftSensor will start a loud alarm whenever the MacBook is moved, lifted or when its lid is closed. The alarm can be disabled by pressing the play button a second time.

Safeware: insurance company specialize on electronic gadgets

ztrace, computrace: They are an invisible software security application that traces the location of missing laptops for recovery. They are undetectable and unerasable on a laptop's hard drive.

Do you know other innovative services, please comment

And if you enjoy post, dont forget to digg us and bookmark us

We Feel Fine

We were talking about user generated content, didnt we ? Lets go on then! Think about a pool where all the feelings of the users gathered, categorized by emotion,country,gender and age. Imagine, this pool is working constantly, gathering every emotions on the world wide web… Now, you understand the main idea behind the "We Feel Fine" system. According to them, they are gathering 20,000 emotions every day. Using the interface you can create demographic slices with different variables, searching through the database.

What interests me most in this project is, using the already created content, they designed a totally new perspective; from asking simple questions like "what is the feelings of regular user changes? "to more detailed and important questions like "how people reacted the recent events in Israel ?", we feel fine system captures the essence of human society and transforms it to a new tool telling story from internet.

You can check the team's findings here

Of course, I immediately started thinking "How can I interprete this interface to use as a marketing tool? " … Imagine that, you can ask questions like " How people feel about my brand? " or "What is the last year's emotions about March?" then you will have useful data that can be interpreted to marketing use.

Let's talk about this new interface …

Link : We Feel Fine Website

During the last years, we have seen the raise of " user generated content" . More & more, we see projects like ; flickr,blogspot,43things, etc. Most of the marketing guru tells us that the best seller is the buyer itself, so when we think about "user generated content" as a marketing tool, we can come up with some good ideas. Let's check one of the examples;

Lets take a look at "43things", which has google adwords segmented for content as a start. I am sure that they are going to insert different marketing schemes into 43things ( which is already linked with 43places, lists of bests and all consuming, creating a whole experience…)

So what is 43things?

Users enter what they want to do in their life or where they want to go, and people comments those "tags" saying "worth it" or "not worth it". Simple isnt it ? That's the point, actually. So, lets look at the stats ; "362,660 people in 6,559 cities are doing 456,069 things…". over 500,000 entry, which can be used as an advertising tool.

So, let's check one of those ; "Visit Egypt" ( 264 people tagged this entry ). Visit Egypt page has google adwords for start, and user comments telling that you should go and check out the mysterious egypt! Personally , I am ready to be persuaded by a person who is already been at Egypt and who can point me some directions ( you should see that place , you can stay at … hotel , etc. ) how I can spend a good holiday there. "Users promoting places for users" which is not a original idea, but execution is very good at 43things, because the content is vary. You can learn that if its "easy to learn spanish", or "should you go to Bali or Phuket? " and many more. Because the content is segmented, the ads are "targeted". So if you are travel agency, you can put your ads on 43things, knowing that you will have direct connection with your future clients.

What if you use the same idea with a little twist ? Lets think about website where there are lots of items ( items can be objects or for example a travel to spain ) and the more they're requested by the users the cheaper they get. So, if you have a 100 ready customer who wants travel to Spain for a weekend, you can arrange a tour with speacial prices. Or 300 people wants to buy iPod Nano 2GB, so they get %10 sale!

Lets think about it, I am curious about your ideas too…


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