Marketallica

Mini Uk has started a viral microsite named makesureitsaminiadventure. The story is, around the country, unsuspecting members of the public are being duped into buying imitation Minis. The website will give you all the latest news. It’s got all the vital information you need to tell whether it’s a genuine Mini or not.

They create really funny fake minis, and shows differences of real minis and fakes minis. microsite is supported by videos, photos and guides. I like the concept of site, it strenghtens authentic perception of minis, it is entertaining and details of videos delivers the differences of Mini.

But, there is no incentive or tool to share the site and videos. May be placing the videos on youtube’d be more smart move.