We were talking about user generated content, didnt we ? Lets go on then! Think about a pool where all the feelings of the users gathered, categorized by emotion,country,gender and age. Imagine, this pool is working constantly, gathering every emotions on the world wide web… Now, you understand the main idea behind the "We Feel Fine" system. According to them, they are gathering 20,000 emotions every day. Using the interface you can create demographic slices with different variables, searching through the database.

What interests me most in this project is, using the already created content, they designed a totally new perspective; from asking simple questions like "what is the feelings of regular user changes? "to more detailed and important questions like "how people reacted the recent events in Israel ?", we feel fine system captures the essence of human society and transforms it to a new tool telling story from internet.

You can check the team's findings here

Of course, I immediately started thinking "How can I interprete this interface to use as a marketing tool? " … Imagine that, you can ask questions like " How people feel about my brand? " or "What is the last year's emotions about March?" then you will have useful data that can be interpreted to marketing use.

Let's talk about this new interface …

Link : We Feel Fine Website