Marketallica

Creating content with feelings

Posted on: May 20, 2006

We Feel Fine

We were talking about user generated content, didnt we ? Lets go on then! Think about a pool where all the feelings of the users gathered, categorized by emotion,country,gender and age. Imagine, this pool is working constantly, gathering every emotions on the world wide web… Now, you understand the main idea behind the "We Feel Fine" system. According to them, they are gathering 20,000 emotions every day. Using the interface you can create demographic slices with different variables, searching through the database.

What interests me most in this project is, using the already created content, they designed a totally new perspective; from asking simple questions like "what is the feelings of regular user changes? "to more detailed and important questions like "how people reacted the recent events in Israel ?", we feel fine system captures the essence of human society and transforms it to a new tool telling story from internet.

You can check the team's findings here

Of course, I immediately started thinking "How can I interprete this interface to use as a marketing tool? " … Imagine that, you can ask questions like " How people feel about my brand? " or "What is the last year's emotions about March?" then you will have useful data that can be interpreted to marketing use.

Let's talk about this new interface …

Link : We Feel Fine Website

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4 Responses to "Creating content with feelings"

Creating content with feelings…

Think about a pool where all the feelings of the users gathered, categorized by emotion,country,gender and age. Imagine, this pool is working constantly, gathering every emotions on the world wide web Now, you understand the main idea behind the “We F…

Watch how the world feels today

“We feel fine” is a very nifty applet that show you the feelings of more than 1 million bloggers all around the world in an animated graph. Each day, about 20000 emotions are analyzed and displayed by particles of different colors. You can see the se…

in some way when we develop a product today, i think we try to give emotions that the peaple wants… happiness, hope, love, alert, finally everything looks even to be developed for replace some emotions. It´s very nice to me find the link that you sugest and before all find your link ; )) i will come back for to read your blog sure many many more times ; ))

Hey thanks for your nice comments patricia :) More content is on the way :)

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