Marketallica

I start a new T-shirts blog named Threadlesswatch. It’s about Threadless and its great designs. Nowadays, it is shaping more likely to be a marketing blog feeding from Threadless. Because, i find many inspiration there. Here are some marketing related posts from threadlesswatch

Threadless will be new ipod: Threadless’ only customer will not only be individual customers. Brands also will be important customers of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns.

Song of the tshirt: Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

Unboxing Threadless: At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

What do you think about Threadless?

Swedish agency Farfar just won a gold Lion in Cannes. And then they lost it.. They’re offering $1,000 if you find/return it. They say:

“Imagine yourself waking up the morning after you buried your employer’s Cannes Lion on some beach in Cannes. Sounds like a lot of fun until you realize you don’t remember where it was.”

Watch the whole story here

I found their Cannes Lions at Technorati. Look at the results. Just in four days, 20 of advertising blog mention about them. None of agencies won Cannes create buzz about themselves like this. FarFar won Cannes lions for a viral work. With this story they took Cannes virally, too. They prove that creativity has penetrated their blood. Good job Farfar.

Jwt Chico created excellent clips of best examples of marketing and advertising. They are full of inspiration. A must seen clips for every marketers. Please tell our friends about these awesome works.

Once chains like McDonalds’s was the most suitable choice for us. They were cheap, high calorie, fast and standart. But, Obezite and fast-food are big thread for modern society (just watch Supersize me). And we are more healty concisious, have less time and desire different tastes. Mc Donalds style chains don’t meet our preference. And as a customer we can not position them as a healty choice in our minds.

There is a new Detroit-based restaurant named Small Plates (seen at after5detroit). Their innovative restourant concept meets modern values. Their differentiation point is they serve appetizer-sized dishes, inspired by the tapas-style dining in Spain.

Small plates is only a restaurant not chain, but  concept is so promising. I think joining small plates with fast-food has big opportunities for entrepreneurs. It is backlash to the supersize trend, while other chains race for bigger porsion and bigger sizes.

Do you prefer small sizes or big sizes?

Do you know any similar concept?