Posted by: Alemsah Ozturk on: October 2, 2006
marcomtürkiye, which takes its name from the term marketing communications,
is a collaborative blog which is dedicated to reveal fresh marketing
communication ideas and experiences from Türkiye.
We, as art directors, copy writers, strategic planners, marketing
professionals and creative thinkers, are devoted our lives to spot, observe,
analyze, think and create.
Our aim is: to share our observations in each of the major marketing
communication disciplines such as advertising, public relations, mobile
marketing, online marketing, viral marketing, guerilla marketing and so, and
to offer an interactive platform for Turkish creatives, regardless of their
age, location and profession and present their published creative works to
the outside boundaries of Türkiye.
We wish you will enjoy hearing from Türkiye and share your ideas with us.
Link : Marcomturkiye
Hi, We are working on launching a new cigarette brand in Turkey’s dark market. It is a premium, global brand with over 100 year’s heritage. It will be aimed at the upper-end of the market. Are there any insights you could share with us about this market? Where do they smoke? What does a typical day in the life of such a person look like? Do they smoke only at social occasions, or also when they have their first cup of coffee in the morning – maybe at a street cafe? Also, are they open to new brands? Will they be curious to try a new brand with heritage and a premium look & feel? What social activities do these people partake in? What do they do in their spare time? Any feedback in this regard would be highly appreciated.
May 22, 2007 at 2:51 pm
Thanks for the info here, I’m a marketer myself, so I always love learning more :)
Keep it up Ozgur!