Marketallica

Archive for the ‘Communication Mediums’ Category

While i stumbled upon Flickr, i saw this picture. It is taken by a Flickr user at the high school jazz event sponsored by Starbucks. And he shows a screenshot that his picture appeared in the Seattle Times.

picture-3.png

It’s not new. But i believe it’s interesting. Mass media is highly using CGM in their pages.
I identify more and more blog news in the magazines, more Flickr photos in the newspapers and more Youtube videos in web portals. Is CGM feeding mass media?

I am a keen user of delicious. Everyday, i discover lots of same-mind people and lots of inspiring links there. I can not discover same things at anywhere else. Delicious has a network function, too. By adding people you like to your network, find out their newest bookmark constantly. For example, my bookmarks are usually on marketing topics. Add me to your delicious network to subscribe my bookmarks.

The only disadvantage of delicious network is its one side structure. There is no way to connect people you like on delicious. But, there is lot of people i want to thank or i want to just say hi. I found a small delicious hack to send messages people you want to connect. My first delicious message is to my biggest inspiration, Steve Rubel. Let’s start How-Tos.

1. Find Delicious ID of people you want to send message via delicious. And add them to your network

steve rubel

2. Write your message at shorttext.com, them create your messages URL

delicious2

3. Finally, bookmark this page on delicious and add tag of “for:DeliciousID”. On this example my tag is for:steverubel

delicious03

Are not there any alternative way to send messages to Steve. If we know his mail address, of course there are. But, even we know his mail address, message is medium’s itself, is not it? I am sure a new and innovative messaging medium is much more effective then usual ways.

*** Please Digg it, and Delicious it if you liked the story

As most of you may know, Huffingtonpost.com is one the most successful & most growing online news blog ( can I call it that way , I guess so ) which has many loyal audience. From Saturday, June 17 – Saturday, June 24, Huffingtonpost and JWT partnered to present “creative video ads” which can be easily forwarded via e-mail, links and IM. This partnership was entitled as “social advertising” and can be viewed from here

During that period JWT has bought all the ad spaces at the main page of Huffingtonpost in order to strengthen the concept. Also they use Vidavee’s technology to deliver the videos and the tracking. Chosen videos are selected by their “viral potential” and “humour effect” . This is a bold move for a agency that is 142 years old because instead of forcing users to watch or forward their advertising, they let them “choose to watch and forward”. So, if those ads has viral effect, this test will bring good metrics and return from users. If not, will they still going to share with us the results ?

Another interesting move from JWT with Huffingtonpost is, a panel discussion with Martin Sheen, Michael Patrick King, and Arianna Huffington; led by Craig Davis was held at Cannes Advertising festival with the title “From the makers of Pop Culture” which can be viewed as complete edition from here

They talked about finding new ways for resonating with customers and also looked for answers to this questions;

“What can the advertising industry learn from TV shows like these?”
“How did these shows manage to stay creative, fresh, and edgy?”
“How can advertisers be as compelling and achieve the same reach?”

It’s a long video, but it’s worth it , please do watch.

Advertising agencies already aware of the power of online marketing, now they began to realize the power of “online people” and their social environment. The phrase “social networking” becoming more and more a business term for those who wants to get user’s attention. The perception of consumer is beginning to evolve with internet 2.0 and I believe that we are going to see more of this kind of experiments from big advertising agencies. They are a little bit “late” with the discovery of blogs and social networking, but hey, its better then “never”. With their power, there are millions of possibilities that can change the “user experience” to “social experience”.

What is your opinons ?

JWT/Chico’s excellent clips are continuing. Here is another four videos. As a marketer, enjoy these great marketing works.

ikea's advertising strategy is outstanding. I gather best of ikea ads from several resourses to inspire brandplanner or just enjoy it. As you see below, they are surprizing, colorful and overall very cool. If you enjoy them, please digg the story.

A billboard of Absolut in Soho, but be careful all furnitures are from ikea. Nice collaboration of brands. (via flickr)
127427534_522487921d_o

ikea room in a cube. Seen in copenhag. (via flickr)

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ikea on wheels: A mobile showroom with transparent windows stroll across the usa (via flickr)
Ikea on Wheels

ikea celebrates their 40's birthday with cover their Stockholm store as cake.

Agency: FORSMAN & BODENFORS

28030   IKEA_40years_anniversary

Lovely guerilla campaign by ikea; "A little fabric makes big differences". They curtain windows with ikea products in sweden. Agency is: FORSMAN & BODENFORS

08025   IKEA_BIGDIFFERENS_1

08025   IKEA_BIGDIFFERENS_2

Another example of concept. "little fabric makes big differences". They cover everyday items such as bench, bycke seat with ikea fabric. And post a note says that "little fabric makes big differences (via trendspotters group)

08028c   IKEA_Fabrics_Bench

08028b   IKEA_Fabrics_Wastebasket

08028a   IKEA_Fabrics_Bycicle

ikea pimps your bus stop Ikea’ve dressed up bus shelters with some nice modern furniture. (via coolzor, adfreak and curbed)

2006_5_ikea

2006_5_ikea1

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In anticipation of the grand opening of the Ikea Funabashi Store (Japan), Ikea placed 14 of these outdoor showroom displays along the sides of a street in Aoyama. They are calling the showcase Ikea 4.5 Musuem, which refers to the size of 4 and a half tatami mats. (via advertisingforpeanut and billboardom)


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