Marketallica

Table topics (via thecoolhunter) is a kind of like a board game – the box features a series of cards with thought provoking questions about everything from money to marriage that are meant to spark a conversation. It seem a big rescuer when there is nothing to talk. And i believe it can be used to improve customer experience where conversation is big part of experience.

Think about cafes, coffee or travel business for example. How do you assess the coffee you drink in a cafe? Researchs show that the coffee you drink with friends you love tastes better than the coffee you drink with people you don’t meet. But, the coffee is the same. But conversation made your experience better. Table topics or other forms of it would great benefit on consumer experiences.

By the way, dont forget the online experiences. How can we spark conversation on online world? For example, Every Monday, Consumating (online network) is asking a sparking question.

I start a new T-shirts blog named Threadlesswatch. It’s about Threadless and its great designs. Nowadays, it is shaping more likely to be a marketing blog feeding from Threadless. Because, i find many inspiration there. Here are some marketing related posts from threadlesswatch

Threadless will be new ipod: Threadless’ only customer will not only be individual customers. Brands also will be important customers of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns.

Song of the tshirt: Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

Unboxing Threadless: At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

What do you think about Threadless?

A Singapoure Bank (United Overseas Bank) offer their customers world’s smallest Visa card. The UOB Visa Mini is 43% smaller than a regular sized credit card. It is the smallest and slickest Visa card in the world. It is a companion card to a regular sized UOB Credit Card.It has some usage limitations. The UOB Visa Mini cannot be used at ATMs and other machines where the card has to be inserted. At that situation you should use regular sized UOB credit card.

The coolest side of the mini card is, you can choose some accessories for your mini card. Forget the wallet, forget the pouch. Look at this mini card accessiories. Phone strap, pounches, metal card cases… The first time ever, credit cards look like an accessiories.

Let’s remember Jan Chipchase’s research about mobile phones. His study shows that “In the cultures they studied 3 objects were considered essential across all participants, cultures and genders were keys, money and mobile phone.” UOB Mini accessiories combine these three things with accessiories. So, uob mini card concept may have a bright future.

I spotted this cool gadget at urbanreview.This is Wheelman Bushpig which named one of Time Magazine's "Best Inventions of the Year". It is like mix of skateboard, snowboard, surfboard, and wakeboard.  You use body movement to steer and the speed is controlled by a cable type controller held in your hand that contains a thumb throttle and hand brake. It brings different experience to the extreme addicted people. It is patented and price is a bit high (770$). Watch out this video on youtube