Marketallica

Mini Uk has started a viral microsite named makesureitsaminiadventure. The story is, around the country, unsuspecting members of the public are being duped into buying imitation Minis. The website will give you all the latest news. It’s got all the vital information you need to tell whether it’s a genuine Mini or not.

They create really funny fake minis, and shows differences of real minis and fakes minis. microsite is supported by videos, photos and guides. I like the concept of site, it strenghtens authentic perception of minis, it is entertaining and details of videos delivers the differences of Mini.

But, there is no incentive or tool to share the site and videos. May be placing the videos on youtube’d be more smart move.

Google Earth is gaining momentum for reaching customer. They are several ways to use Google Earth. At first level, do some roof advertising. Some companies gain alot buzz at roof advertising. Look at (link) how maxim celebrate its 100. issue, or target's roof ads.

At second level, try to produce some content within Google Earth. There are lots of potential between google eath and brand. For some inspiration, T+L magazine, they list best 500 hotels in Google Earth. We'd expect lots of branded content on googleEarth; such as, BritishAirways create mash-up on best places to travel, Bridgestone create F1 roadmap…

On the highest level, use google earth as a a promotional tool. You may hideyour brand in it, you may make a quiz based on Google. Some innovation companies (Fiat and Adidas) has used it, now Mazda has been added to this trend.Mazda USA has unveiled an interactive promotional campaign on Google Earth which will run from May 29 to June 27.Consumers will be solicited to "Search for the SUV they never saw coming," by obtaining clues hidden within short video clips on Mazda's website. Each time they find an icon, users improve their chances of winning a new car. As they move through the game, the clues get progressively harder

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Logitech QuickCam® Orbit MP is absolutely inspiring for tomorrow’s marketers. It is not just webcam, it is more likely an enterteinment device. It provide endless possibilities to express personality with 3D avatars. It is cool, it is viral and it is a new stage of communication. Watch out the video.

Using 3D avatars as a advertising medium seems interesting. I imagine 3D animated branded face accessories, like Oaklay glasses or Nike hat. Brand placement in web-cam seems to be too early, but it’d absolutely create high buzz.

Finally, there is a big questions for marketers. How do people who accustomed to live and connect with avatars’s behaviour (expectation) change towards other offline product?