Marketallica

Indian cycles are on French streets, but with modern design and electric motor. Two young French created this conncept and named it Cyclopolitan. It is a taxi-tricycle (electric) with transparent roof which rolls on cycle tracks and in the malls. And, it is very ecological and not very expensive, 1 euro by anybody and kilometer. High gas prices and raised green-concicious in society makes Cyclopolitans more attractive for people. (via w3sh)

Moreover, it’s attractive design gives advertisers an opportunity to place their brands. They say that more than 50.000 people daily see each Cyclos in circulation. I am sure their advertising revenue may be much more than transportation revenue.

Click for bigger version
We were talking about the Future of Entertainment with Ozgur and then we started a mindmap. After sending each other a few times, I decided to draw it in Mindjet’s Mindmanager tool. Here is the result, there are questions, metaphors, and subjects to be discussed. How will Digital Media effect the future of Entertainment? To what extent games will be part of our daily life? What will become of Tv? And so many other questions to be answered together…

This is 11 forces that will change the Future of Entertainment ;

> “Virtual Self”

> “Centralisation”

> “Need to be different”

> “Mixing”

> “Co-Create!”

> “Snack Size”

> “Networking”

> “Interactivity”

> “On demand”

> “Long Tail”

> “Peer 2 Peer”

> “Information Overload”

I’m putting the mindmap file also, so you can edit and then post it. I will update the screenshot.

Lets talk about it and tell me your 11 forces !

*** Please Digg it, and Delicious it if you liked the story

Jellyfish is a new kind of shopping search engine. Consumers use Jellyfish like they would any comparison shopping engine to easily search, compare, and select the right product from a trusted online store. But Jellyfish’s difference from other shopping search engines is that consumers earn automatic cash-back savings on their purchases because Jellyfish shares back at least half of the advertising revenue generated from each sale.

And the Jellyfish marketplace maximizes those savings, because retailers compete to get to the top of the search rankings by increasing the amount of cash back provided to end consumers. This creates a competitive buying environment where consumers search and merchants bid with their ad dollars to lower end prices.

Great things are happening there, some screenshots are below. I’d recommend you to sign up to Jellyfish to experience  consumer empowerment, transparancy of markets, and shopping 2.0 at first hand.

I start a new T-shirts blog named Threadlesswatch. It’s about Threadless and its great designs. Nowadays, it is shaping more likely to be a marketing blog feeding from Threadless. Because, i find many inspiration there. Here are some marketing related posts from threadlesswatch

Threadless will be new ipod: Threadless’ only customer will not only be individual customers. Brands also will be important customers of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns.

Song of the tshirt: Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

Unboxing Threadless: At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

What do you think about Threadless?

This week i hosted carnival of marketing as you see, carnival post below. Carnivals are great tool to combine best post, to be part of global community, to increase traffic…

In today's fast changing world, ever tool we use needs to be renovating. Since, carnival idea appeared, many things on the web have changed. For example, social web (digg, delicious…) is the new source of buzz. Appearing on social web for blogs is important as appearing in other blogs.

I am trying to clear carnival 2.0 idea. One of my idea is to combine carnival with social web. Here how it works. Carnival hoster submits post with common tags to social websites. Carnival participants and readers vote, bookmark posts on social websites. So, it increases presence on social web site, encourage readers participation and drive more traffic.This week, i tried this idea on marktd.com. I submit stories and tag them as carnival. Here how it seems

Any more ideas on carnival 2.0?

A Singapoure Bank (United Overseas Bank) offer their customers world’s smallest Visa card. The UOB Visa Mini is 43% smaller than a regular sized credit card. It is the smallest and slickest Visa card in the world. It is a companion card to a regular sized UOB Credit Card.It has some usage limitations. The UOB Visa Mini cannot be used at ATMs and other machines where the card has to be inserted. At that situation you should use regular sized UOB credit card.

The coolest side of the mini card is, you can choose some accessories for your mini card. Forget the wallet, forget the pouch. Look at this mini card accessiories. Phone strap, pounches, metal card cases… The first time ever, credit cards look like an accessiories.

Let’s remember Jan Chipchase’s research about mobile phones. His study shows that “In the cultures they studied 3 objects were considered essential across all participants, cultures and genders were keys, money and mobile phone.” UOB Mini accessiories combine these three things with accessiories. So, uob mini card concept may have a bright future.

I’ve inspired Flickpreneur concept from one of RussellDavies’s flickr photo. In this picture, he shows his books. Everything seems usual, but not finished, he added some notes to pictures. On notes, he tells a bit about book and add link to amazon with his referral (check out here). It means, if you enjoyed Russell’s photos, you just look at; you can instantly buy it on Amazon. Maybe it is first product placement ever on flickr.

This little idea may big impact for users, brands and flickr itself. Let me explain, users of flickr or uploaders may use their affiliate programs on flickr. For example, if you take a picture of Threadless tshirt, just add note links of how to buy it. These notes are contextuals, not irritating for viewers. Viewers have a chance to buy Tshirt he just seen on his friend wearing or he has a chance, he just witness performance of brand on picture. This concept gives users make a money, that's why i named it flickrpreneur. I tried some initiative with my threadless affiliate program. Here and here.

For entrepreneur minds, maybe it is inspiring to develop application that makes it easy to add affiliate programs' link on photos. Then, Flickr, you should encourage and constitute flickrpreneur concept and make big money.

Finally, this concept is very important for brands. Branded content and participation is very critical on todays' marketing. Lets look at how Amazon (pionner of marketing) esteem customer images.

"Sometimes product descriptions and manufacturer supplied images are not enough. Here's your chance to help millions of fellow customers learn more about how a product looks, behaves and performs. Think of customer uploaded image as reviews in pictures."

In conclusion, product placement on photos has great potential both providers and advertisers. Maybe we see new kinds of ad networks. If you like theconcept, please help me to spread the idea.

We're getting to have more valuable digital asset. Pictures, files, our archives…etc. Risk of losing or risk of being stolen is getting higher. Protect our mobil asset would be big market for entrepreneurs. Here is innovative ways to protectingour digital assets. For both, entrepreneur minds and all people has a valuable digital assets

Undercover is a piece of software for macs, can now take pictures of a thief if you install it on your macbook or macbook pro using the built-in iSight camera. (via digg)

Stuffbak, boomerangit, trackitback: Reward for return labels for electronic gadgets. You place these labels on all your important gear. Then if something disappears, the label tells the finder how to return it, and get a reward too.

Powerpizza: powerpizza is pizzabox shaped laptop bags. Disguise your laptop with a PowerPizza and reduce the risk of getting it nicked.

MightBackup, Wireless Backup, Vivo Agenda: automatic data backup and restoration for mobile phones. Automatic backups ensure phone book lists are constantly protected, and if a phone is replaced, stolen, lost or damaged, MightyBackup simply sends the user's contact list to a new phone. No hardware or pc connection needed – it all works through the phone's connection to the network, with data stored in a central database. (via springwise)

Theftsensor: New application designed for the new MacBook. Taking a page from the car alarm, MacBook Pro owners can enable TheftSensor by pressing the play button on their Apple Remote. When enabled, TheftSensor will start a loud alarm whenever the MacBook is moved, lifted or when its lid is closed. The alarm can be disabled by pressing the play button a second time.

Safeware: insurance company specialize on electronic gadgets

ztrace, computrace: They are an invisible software security application that traces the location of missing laptops for recovery. They are undetectable and unerasable on a laptop's hard drive.

Do you know other innovative services, please comment

And if you enjoy post, dont forget to digg us and bookmark us

I found an excellent video records of AAAA Management Conference for agency CEO's. Watch out, you'll found great inspiration of future of marketing. Watch here

Selling digital music is hard because of popularity of Peer2peer distribution, and differentiation selling digital music has the same difficulties. At the end product is the same. There is no sound quality differences from alternatives.

I find alternative business model from instant live. They records concerts, duplicates the masters at high speed, and distributes finished CDs in as little as six minutes after a show. Selling standart song on digital platform is very difficult. But selling authentic and limited edition records always takes eyes.