Marketallica

I’ve inspired Flickpreneur concept from one of RussellDavies’s flickr photo. In this picture, he shows his books. Everything seems usual, but not finished, he added some notes to pictures. On notes, he tells a bit about book and add link to amazon with his referral (check out here). It means, if you enjoyed Russell’s photos, you just look at; you can instantly buy it on Amazon. Maybe it is first product placement ever on flickr.

This little idea may big impact for users, brands and flickr itself. Let me explain, users of flickr or uploaders may use their affiliate programs on flickr. For example, if you take a picture of Threadless tshirt, just add note links of how to buy it. These notes are contextuals, not irritating for viewers. Viewers have a chance to buy Tshirt he just seen on his friend wearing or he has a chance, he just witness performance of brand on picture. This concept gives users make a money, that's why i named it flickrpreneur. I tried some initiative with my threadless affiliate program. Here and here.

For entrepreneur minds, maybe it is inspiring to develop application that makes it easy to add affiliate programs' link on photos. Then, Flickr, you should encourage and constitute flickrpreneur concept and make big money.

Finally, this concept is very important for brands. Branded content and participation is very critical on todays' marketing. Lets look at how Amazon (pionner of marketing) esteem customer images.

"Sometimes product descriptions and manufacturer supplied images are not enough. Here's your chance to help millions of fellow customers learn more about how a product looks, behaves and performs. Think of customer uploaded image as reviews in pictures."

In conclusion, product placement on photos has great potential both providers and advertisers. Maybe we see new kinds of ad networks. If you like theconcept, please help me to spread the idea.