Marketallica

Upon the success of milliondolarhomepage, we’ve seen millions of copies online. Now, what we have got here is something different. Sandberg institute is selling their building facade with the same pixel based concept! They said this is a new concept that sets itself on the borders between commercial art and critical art, private business and public space. A different approach for sure!

This is a very good example which I told at my workshops; Internet 1.0 was empowered by media and advertising community, now with internet 2.0 - where users are king and the user generated content is the new black ! - Internet is paying his debt back, empowering every aspects of media. Digital concepts are becoming more and more part of our daily lives.

If you have more of those kind of examples, please share with us!

Jellyfish is a new kind of shopping search engine. Consumers use Jellyfish like they would any comparison shopping engine to easily search, compare, and select the right product from a trusted online store. But Jellyfish’s difference from other shopping search engines is that consumers earn automatic cash-back savings on their purchases because Jellyfish shares back at least half of the advertising revenue generated from each sale.

And the Jellyfish marketplace maximizes those savings, because retailers compete to get to the top of the search rankings by increasing the amount of cash back provided to end consumers. This creates a competitive buying environment where consumers search and merchants bid with their ad dollars to lower end prices.

Great things are happening there, some screenshots are below. I’d recommend you to sign up to Jellyfish to experience  consumer empowerment, transparancy of markets, and shopping 2.0 at first hand.

Last year, we have met many outdoor with live shows. Some examples are Mexican Tourism trucks and Calvin Clain’s live billboards

In a saturated world these live shows got people attention and create some buzz. Nowadays, an entrepreneur in New York found a new advertising company named Adverlive which offers live commercials in a truck. Their transparent truck that combines the features of 3-D advertising with mobility is roaming around the streets of Manhattan to get people’s attention to its clients.

As most of you may know, Huffingtonpost.com is one the most successful & most growing online news blog ( can I call it that way , I guess so ) which has many loyal audience. From Saturday, June 17 – Saturday, June 24, Huffingtonpost and JWT partnered to present “creative video ads” which can be easily forwarded via e-mail, links and IM. This partnership was entitled as “social advertising” and can be viewed from here

During that period JWT has bought all the ad spaces at the main page of Huffingtonpost in order to strengthen the concept. Also they use Vidavee’s technology to deliver the videos and the tracking. Chosen videos are selected by their “viral potential” and “humour effect” . This is a bold move for a agency that is 142 years old because instead of forcing users to watch or forward their advertising, they let them “choose to watch and forward”. So, if those ads has viral effect, this test will bring good metrics and return from users. If not, will they still going to share with us the results ?

Another interesting move from JWT with Huffingtonpost is, a panel discussion with Martin Sheen, Michael Patrick King, and Arianna Huffington; led by Craig Davis was held at Cannes Advertising festival with the title “From the makers of Pop Culture” which can be viewed as complete edition from here

They talked about finding new ways for resonating with customers and also looked for answers to this questions;

“What can the advertising industry learn from TV shows like these?”
“How did these shows manage to stay creative, fresh, and edgy?”
“How can advertisers be as compelling and achieve the same reach?”

It’s a long video, but it’s worth it , please do watch.

Advertising agencies already aware of the power of online marketing, now they began to realize the power of “online people” and their social environment. The phrase “social networking” becoming more and more a business term for those who wants to get user’s attention. The perception of consumer is beginning to evolve with internet 2.0 and I believe that we are going to see more of this kind of experiments from big advertising agencies. They are a little bit “late” with the discovery of blogs and social networking, but hey, its better then “never”. With their power, there are millions of possibilities that can change the “user experience” to “social experience”.

What is your opinons ?

Vodafone 3G services offer new level of mobile working experience.  To promote their 3G services Vodafone have used these interesting desk cars. This car traveled around London traffic to show Londoners 3G experience in a very surprising way. (spotted by Flickr user Mardagg)

JWT/Chico’s excellent clips are continuing. Here is another four videos. As a marketer, enjoy these great marketing works.

I start a new T-shirts blog named Threadlesswatch. It’s about Threadless and its great designs. Nowadays, it is shaping more likely to be a marketing blog feeding from Threadless. Because, i find many inspiration there. Here are some marketing related posts from threadlesswatch

Threadless will be new ipod: Threadless’ only customer will not only be individual customers. Brands also will be important customers of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns.

Song of the tshirt: Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

Unboxing Threadless: At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

What do you think about Threadless?

Swedish agency Farfar just won a gold Lion in Cannes. And then they lost it.. They’re offering $1,000 if you find/return it. They say:

“Imagine yourself waking up the morning after you buried your employer’s Cannes Lion on some beach in Cannes. Sounds like a lot of fun until you realize you don’t remember where it was.”

Watch the whole story here

I found their Cannes Lions at Technorati. Look at the results. Just in four days, 20 of advertising blog mention about them. None of agencies won Cannes create buzz about themselves like this. FarFar won Cannes lions for a viral work. With this story they took Cannes virally, too. They prove that creativity has penetrated their blood. Good job Farfar.

Jwt Chico created excellent clips of best examples of marketing and advertising. They are full of inspiration. A must seen clips for every marketers. Please tell our friends about these awesome works.

Once chains like McDonalds’s was the most suitable choice for us. They were cheap, high calorie, fast and standart. But, Obezite and fast-food are big thread for modern society (just watch Supersize me). And we are more healty concisious, have less time and desire different tastes. Mc Donalds style chains don’t meet our preference. And as a customer we can not position them as a healty choice in our minds.

There is a new Detroit-based restaurant named Small Plates (seen at after5detroit). Their innovative restourant concept meets modern values. Their differentiation point is they serve appetizer-sized dishes, inspired by the tapas-style dining in Spain.

Small plates is only a restaurant not chain, but  concept is so promising. I think joining small plates with fast-food has big opportunities for entrepreneurs. It is backlash to the supersize trend, while other chains race for bigger porsion and bigger sizes.

Do you prefer small sizes or big sizes?

Do you know any similar concept?