Marketallica

Using 3D avatars as a advertising medium.

Posted on: April 29, 2006

Logitech QuickCam® Orbit MP is absolutely inspiring for tomorrow’s marketers. It is not just webcam, it is more likely an enterteinment device. It provide endless possibilities to express personality with 3D avatars. It is cool, it is viral and it is a new stage of communication. Watch out the video.

Using 3D avatars as a advertising medium seems interesting. I imagine 3D animated branded face accessories, like Oaklay glasses or Nike hat. Brand placement in web-cam seems to be too early, but it’d absolutely create high buzz.

logitech.jpg

Finally, there is a big questions for marketers. How do people who accustomed to live and connect with avatars’s behaviour (expectation) change towards other offline product?

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