Autotainment by GM

Posted on: April 30, 2006

GM's "autotainment" driving attraction center called "the Drive" opened in Las Vegas. The drive features two professionally-designed driving courses. A single driver ticket will cost $10, and entitles to experience both off-road and performance cars.


"The Drive provides a unique platform for General Motors to showcase its vehicles in an unprecedented way. With two fun- filled courses, consumers will be able to enjoy one-of-a-kind driving experiences in a variety of our products without any pressure to buy." says GM


I think it's good example of brandedspace and tryvertising trend. They build entertainment on driving passion. Are there any other possibilities on your brand experience + entertainment?  small tip from LG: LG washbar


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Welcome to Marketallica

Marketallica is about marketing trends, and marketing innovation. Join the concert! It rocks your marketing world.

Blog Stats

  • 285,044 hits
%d bloggers like this: