Marketallica

“User Generated Content” is the new black.

Posted on: May 20, 2006

During the last years, we have seen the raise of " user generated content" . More & more, we see projects like ; flickr,blogspot,43things, etc. Most of the marketing guru tells us that the best seller is the buyer itself, so when we think about "user generated content" as a marketing tool, we can come up with some good ideas. Let's check one of the examples;

Lets take a look at "43things", which has google adwords segmented for content as a start. I am sure that they are going to insert different marketing schemes into 43things ( which is already linked with 43places, lists of bests and all consuming, creating a whole experience…)

So what is 43things?

Users enter what they want to do in their life or where they want to go, and people comments those "tags" saying "worth it" or "not worth it". Simple isnt it ? That's the point, actually. So, lets look at the stats ; "362,660 people in 6,559 cities are doing 456,069 things…". over 500,000 entry, which can be used as an advertising tool.

So, let's check one of those ; "Visit Egypt" ( 264 people tagged this entry ). Visit Egypt page has google adwords for start, and user comments telling that you should go and check out the mysterious egypt! Personally , I am ready to be persuaded by a person who is already been at Egypt and who can point me some directions ( you should see that place , you can stay at … hotel , etc. ) how I can spend a good holiday there. "Users promoting places for users" which is not a original idea, but execution is very good at 43things, because the content is vary. You can learn that if its "easy to learn spanish", or "should you go to Bali or Phuket? " and many more. Because the content is segmented, the ads are "targeted". So if you are travel agency, you can put your ads on 43things, knowing that you will have direct connection with your future clients.

What if you use the same idea with a little twist ? Lets think about website where there are lots of items ( items can be objects or for example a travel to spain ) and the more they're requested by the users the cheaper they get. So, if you have a 100 ready customer who wants travel to Spain for a weekend, you can arrange a tour with speacial prices. Or 300 people wants to buy iPod Nano 2GB, so they get %10 sale!

Lets think about it, I am curious about your ideas too…

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