I found the lost Cannes
Posted July 2, 2006on:
Swedish agency Farfar just won a gold Lion in Cannes. And then they lost it.. They’re offering $1,000 if you find/return it. They say:
“Imagine yourself waking up the morning after you buried your employer’s Cannes Lion on some beach in Cannes. Sounds like a lot of fun until you realize you don’t remember where it was.”
Watch the whole story here
I found their Cannes Lions at Technorati. Look at the results. Just in four days, 20 of advertising blog mention about them. None of agencies won Cannes create buzz about themselves like this. FarFar won Cannes lions for a viral work. With this story they took Cannes virally, too. They prove that creativity has penetrated their blood. Good job Farfar.