Posted July 2, 2006on:
Once chains like McDonalds’s was the most suitable choice for us. They were cheap, high calorie, fast and standart. But, Obezite and fast-food are big thread for modern society (just watch Supersize me). And we are more healty concisious, have less time and desire different tastes. Mc Donalds style chains don’t meet our preference. And as a customer we can not position them as a healty choice in our minds.
There is a new Detroit-based restaurant named Small Plates (seen at after5detroit). Their innovative restourant concept meets modern values. Their differentiation point is they serve appetizer-sized dishes, inspired by the tapas-style dining in Spain.
Small plates is only a restaurant not chain, but concept is so promising. I think joining small plates with fast-food has big opportunities for entrepreneurs. It is backlash to the supersize trend, while other chains race for bigger porsion and bigger sizes.
Do you prefer small sizes or big sizes?
Do you know any similar concept?