Archive for the ‘advertising’ Category
Crayon is a new startup from bunch of great guys including ; Jeff Jaffe , former Citigroup financial guy Gary Cohen as CEO, podcasting evangelist C. C. Chapman, social media expert Neville Hobson, author & communication expert Shel Holtz, entertainment industry veterian Chris Trela, planning consultant Francis Anderson and Aaron Greenberber and Michael Denton.
So what makes them different? According to Jaffe, “The world has changed, but marketing, advertising, and public relations have not. There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast.” ( quoted from Adrants) Ok, I am understanding the idea of “new marketing”, its a very good expression of where this crazy world is going, more and more we spent our times online ; creating web 2.0 projects, establishing social networks, sharing information, data, visual through internet and even making money! So yes, the traditional marketing ideas should change, maybe the better word is “evolution”, isnt it?
So, how is Crayon fit in this picture ? They have offices throughout the world and … Second Life! They opened their office simultaneously with Second Life one, and they threw a party which you can see the pictures here They are using Second Life as their base for meeting since they are at the different parts of the world. Skype installed, Second Life opened, they meet, talk, develop new projects online… I like the idea of expressing their “the changing world concept” with how they run the business.
Not everyone happy with it though, as always people are noting that “its not the first time we see somebody open an office at SL” . Yes, I agree, but with Crayon comes something different ; they integrated the idea of SecondLife with their business, they created buzz around this and with their background in the market, together as a strong team , I am expecting some SecondLife based projects from Crayon in the near future. Differentiation is a key nowadays and Crayon used new ideas very well with their start, keep up the good work guys!
Link : Crayon
In a saturated world these live shows got people attention and create some buzz. Nowadays, an entrepreneur in New York found a new advertising company named Adverlive which offers live commercials in a truck. Their transparent truck that combines the features of 3-D advertising with mobility is roaming around the streets of Manhattan to get people’s attention to its clients.
As most of you may know, Huffingtonpost.com is one the most successful & most growing online news blog ( can I call it that way , I guess so ) which has many loyal audience. From Saturday, June 17 – Saturday, June 24, Huffingtonpost and JWT partnered to present “creative video ads” which can be easily forwarded via e-mail, links and IM. This partnership was entitled as “social advertising” and can be viewed from here
During that period JWT has bought all the ad spaces at the main page of Huffingtonpost in order to strengthen the concept. Also they use Vidavee’s technology to deliver the videos and the tracking. Chosen videos are selected by their “viral potential” and “humour effect” . This is a bold move for a agency that is 142 years old because instead of forcing users to watch or forward their advertising, they let them “choose to watch and forward”. So, if those ads has viral effect, this test will bring good metrics and return from users. If not, will they still going to share with us the results ?
Another interesting move from JWT with Huffingtonpost is, a panel discussion with Martin Sheen, Michael Patrick King, and Arianna Huffington; led by Craig Davis was held at Cannes Advertising festival with the title “From the makers of Pop Culture” which can be viewed as complete edition from here
They talked about finding new ways for resonating with customers and also looked for answers to this questions;
“What can the advertising industry learn from TV shows like these?”
“How did these shows manage to stay creative, fresh, and edgy?”
“How can advertisers be as compelling and achieve the same reach?”
It’s a long video, but it’s worth it , please do watch.
Advertising agencies already aware of the power of online marketing, now they began to realize the power of “online people” and their social environment. The phrase “social networking” becoming more and more a business term for those who wants to get user’s attention. The perception of consumer is beginning to evolve with internet 2.0 and I believe that we are going to see more of this kind of experiments from big advertising agencies. They are a little bit “late” with the discovery of blogs and social networking, but hey, its better then “never”. With their power, there are millions of possibilities that can change the “user experience” to “social experience”.