I’ve inspired Flickpreneur concept from one of RussellDavies’s flickr photo. In this picture, he shows his books. Everything seems usual, but not finished, he added some notes to pictures. On notes, he tells a bit about book and add link to amazon with his referral (check out here). It means, if you enjoyed Russell’s photos, you just look at; you can instantly buy it on Amazon. Maybe it is first product placement ever on flickr.
This little idea may big impact for users, brands and flickr itself. Let me explain, users of flickr or uploaders may use their affiliate programs on flickr. For example, if you take a picture of Threadless tshirt, just add note links of how to buy it. These notes are contextuals, not irritating for viewers. Viewers have a chance to buy Tshirt he just seen on his friend wearing or he has a chance, he just witness performance of brand on picture. This concept gives users make a money, that's why i named it flickrpreneur. I tried some initiative with my threadless affiliate program. Here and here.
For entrepreneur minds, maybe it is inspiring to develop application that makes it easy to add affiliate programs' link on photos. Then, Flickr, you should encourage and constitute flickrpreneur concept and make big money.
Finally, this concept is very important for brands. Branded content and participation is very critical on todays' marketing. Lets look at how Amazon (pionner of marketing) esteem customer images.
"Sometimes product descriptions and manufacturer supplied images are not enough. Here's your chance to help millions of fellow customers learn more about how a product looks, behaves and performs. Think of customer uploaded image as reviews in pictures."
In conclusion, product placement on photos has great potential both providers and advertisers. Maybe we see new kinds of ad networks. If you like theconcept, please help me to spread the idea.
Welcome to marketallica. Marketallica is a blog dedicated on fresh marketing trends and new business ideas from istanbul.
May 30, 2006 at 11:00 pm
Flickrpreneur: New opportunities for advertising on Flickr
Product placement on photos is a new concept and it has great potential both providers and advertisers. Use notes in order to direct people to buy product they just seen it in action
May 31, 2006 at 8:12 am
[...] Dün diğer blogda Flickrpreneur diye bir konseptten bahsettim. Fikrin ilham kaynağı Russell Davies’in aşağıdaki fotoğrafıydı. Russell bu fotoğrafta bir masanın üzerinde okuduğu kitapları sergiiliyor. Herşey olağan gözüküyor, ancak resme daha yakından baktığımızda Russell’ın resimlere notlar eklediğini görüyoruz. Her kitabı ayrı ayrı saran notlarda kitap hakkında küçük açıklamalar ve kitabın Russell’in referesiyle(affiliate) Amazon’da satın alma linki eklemiş. Fotoğraflara ürün yerleştirme yeni bir fikir. İşte bu fikir yepyeni bir reklam networkunun başlangıcı olabilir. [...]
May 31, 2006 at 6:12 pm
I like it. Good stuff!
May 31, 2006 at 6:41 pm
A manual trackback from Germany
http://www.marketing-blog.biz/blog/archives/397-Product-Placement-auf-Flickr.html
June 1, 2006 at 12:22 pm
[...] Via Jeff Jarvis Via Marketallica is an interesting and very clever way of selling things via your flickr account. When you mouse over Russell Davies’ books you are presented with a mini-review and a link to an affiliate link to buy the book from Amazon. Makes sense. The same can be done with Threadless T-Shirts [...]
June 1, 2006 at 1:06 pm
Hi , is it possible to use this mechanism on movies?
June 1, 2006 at 4:47 pm
[...] [Via Marketallica]Russell Davies have posted the pictures of these books on Flickr. He has come up with an ingenious way of recommending books to users. He uploads the picture of his books and then added some notes to them. This could be a great product placement idea on flickr. Marketallica is very excited about the concept so am I. [...]
June 2, 2006 at 1:59 am
It’s funny you should mention this, because I wrote a long post about a similar functionality in a new ad campaign yesterday.
I should note here (as I did at the start of the post) that the content of the ad campaign is ENTIRELY NOT SAFE FOR WORK. That said:
http://vjarmy.com/archives/2006/05/unshy_advertising.php
June 4, 2006 at 1:43 pm
[...] Here’s a couple I enjoyed: Flickrprenuership - mashing up flickr, amazon etc IKEA Everyday Fabulous Campaign in NYC Orgasmic Chocolates - A New Luxury Chocolate Company [...]
June 5, 2006 at 7:23 pm
i had an interesting experience at the adidas store in berkeley. i took pictures of new adicolor shoes (the fafi ones) and i was asked not to take pictures in the store.
http://www.flickr.com/photos/tiboutoo/156073927/
however, i posted the pictures to flickr with adidas as a tag. you would think that they would encourage such cross pollination.
June 5, 2006 at 10:06 pm
[...] Marketallica: In this picture, he shows his books. Everything seems usual, but not finished, he added some notes to pictures. On notes, he tells a bit about book and add link to amazon with his referral (check out here). It means, if you enjoyed Russell’s photos, you just look at; you can instantly buy it on Amazon. Maybe it is first product placement ever on Flickr. [...]
June 6, 2006 at 1:55 pm
Regarding your comment at Exciting Commerce: http://ecommerce.typepad.com/exciting_ecommerce/2006/06/social_shopping.html#comment-18099942
I did not write about spam photos but about spamming the photos of others. You can do whatever you want with your own photos and you can add relevant notes or comments to the photos of others.
You put a generic note on both photos and a link with your referral-name. Which valuable information did you add to the photos, for the brand or the viewer? You spammed these photosand your excuse is: “On the other side, on flickr, uploader can manage rights, so uploader can protect their photos from spammer.” So I have to forbid comments and notes for almost everyone just because some spammer want to use it for placing a referral-link?
June 6, 2006 at 5:10 pm
[...] Marketallica: [...]
June 6, 2006 at 6:39 pm
This is a great concept. I recently posted on my blog about how Nikon is using Flickr for advertising in a more “official” sense. The pontential for misuse is high as Yahoo starts to find ways to make money from Flickr … I thought the Nikon Stunning Gallery was a good way to leverage the community without alienating them because of a commercial message.
http://rohitbhargava.typepad.com/weblog/2006/06/nikon_uses_flic.html
June 6, 2006 at 8:52 pm
@rohit
You are absolutely right Rohit
June 6, 2006 at 11:49 pm
I object!
I am not sure if everyone here is farmiliar with Russell Davies’ work but I he definetly has not invented a new advertising medium.
If you were a reader of his blog which is of a very high standard, you would realise that his motivations are far from capitalist nor is he interested in the developmet of even more spam on the internet.
What a great planner..
see http://www.russelldavies.com for more
or see http://www.bigsmallbrands.blogspot.com for my 2 cents blog.
Mike Biggs
June 15, 2006 at 10:12 pm
I see nothing bad in being capitalist.
June 19, 2006 at 3:06 am
[...] [...]
July 5, 2006 at 2:24 pm
Vote for this story on adveracio.us:
http://adveracio.us/story.php?title=Product-placement-on-Flickr-promising-idea
August 5, 2006 at 5:55 am
http://www.money-egold.com
October 23, 2006 at 7:26 am
[...] Vagamente inspirato da un post su Marketallica, vi presento un progetto relativo al nuovo sito di un’azienda che produce calzature. Quella qui sopra è la bozza di quello che ho in mente. [...]
November 4, 2006 at 11:13 pm
Buon luogo, congratulazioni, il mio amico!
December 8, 2006 at 9:06 am
Is very interesting http://portaldiscount.com/national-city-mortgage/
December 14, 2006 at 6:16 pm
I’ve made quite a bit of easy extra income using http://www.cashontap.net/?r=2617
December 19, 2006 at 4:52 pm
This is a comment. To delete comments please go to dashboard and click manage and either approve, delete and mark spam.
Mrs WordPress Helping Agian
February 23, 2007 at 11:10 am
Product view in a Flickr picture is a great idea that reminds me of URL being shown at the end of a video on YouTube or Google Video. Go entrepreneur of Flickr!
March 3, 2007 at 6:19 pm
[...] ispirato da un post sul blog Marketallica, vi presenterò a grandi linee il progetto relativo al nuovo sito di Alexander Hotto (brand di [...]
April 3, 2007 at 12:47 pm
Great article, you should check this great funny and cool T Shirt online store:
April 7, 2007 at 5:36 pm
[...] “Flickrpreneur” gibi pazarlama dünyasına hediye ettiği kavramlar var. Geçen sene yapılan Kariyer Net’in Fikir Yarışması birincisi, Lovemark Konferansı paralelinde yapılan “Türkiye Marka Aşklarını Arıyor” yarışma birincisi, Second Life Business Plan yarışması dünya ikincisi. [...]
April 30, 2007 at 1:06 pm
[...] “Flickrpreneur” gibi pazarlama dünyasına hediye ettiği kavramlar var. Geçen sene yapılan Kariyer Net’in Fikir Yarışması birincisi, Lovemark Konferansı paralelinde yapılan “Türkiye Marka Aşklarını Arıyor” yarışma birincisi, Second Life Business Plan yarışması dünya ikincisi. [...]
June 8, 2007 at 9:30 am
[...] trend avcılarının en önemli network’ü sayılan“Flickrpreneur” gibi pazarlama dünyasına hediye ettiği kavramlar var. Geçen sene yapılan Kariyer Net’in [...]
July 17, 2007 at 10:22 am
[...] “Flickrpreneur” gibi pazarlama dünyasına hediye ettiği kavramlar var. Geçen sene yapılan Kariyer Net’in Fikir Yarışması birincisi, Lovemark Konferansı paralelinde yapılan “Türkiye Marka Aşklarını Arıyor” yarışma birincisi, Second Life Business Plan yarışması dünya ikincisi. [...]
July 25, 2007 at 9:44 pm
[...] tava lendo um post no Marketallica sobre um modo no Flickr que deixa colocar “etiquetas” nas fotos, ou parte delas e inserir [...]
August 30, 2007 at 11:28 pm
Thank for the great article. I can learn something new today from your tips.
March 25, 2008 at 3:46 pm
Its a great Idea. Better online work from home jobs and opportunities are emerging day by day. One of the great free home based opportunities for internet marketers is this one.
Its A GREat Idea and Yahoo will take note of it, i think.. In future we will see Featured Product Photos on FLickr and Others like Photobucket for sure..
March 25, 2008 at 3:49 pm
Ya, its a great way to make money both for people and corporates like Yahoo and Google. I too think that this nice concept will propagate very fast and Featured product placements will rise. There is no question of placements of leading Companies / MNCs not rising on Flickr. Much better placements than on paper ads..