Outstanding Ads of ikea
Posted May 21, 2006on:
ikea's advertising strategy is outstanding. I gather best of ikea ads from several resourses to inspire brandplanner or just enjoy it. As you see below, they are surprizing, colorful and overall very cool. If you enjoy them, please digg the story.
A billboard of Absolut in Soho, but be careful all furnitures are from ikea. Nice collaboration of brands. (via flickr)
ikea room in a cube. Seen in copenhag. (via flickr)
ikea on wheels: A mobile showroom with transparent windows stroll across the usa (via flickr)
ikea celebrates their 40's birthday with cover their Stockholm store as cake.
Agency: FORSMAN & BODENFORS
Lovely guerilla campaign by ikea; "A little fabric makes big differences". They curtain windows with ikea products in sweden. Agency is: FORSMAN & BODENFORS
Another example of concept. "little fabric makes big differences". They cover everyday items such as bench, bycke seat with ikea fabric. And post a note says that "little fabric makes big differences (via trendspotters group)
In anticipation of the grand opening of the Ikea Funabashi Store (Japan), Ikea placed 14 of these outdoor showroom displays along the sides of a street in Aoyama. They are calling the showcase Ikea 4.5 Musuem, which refers to the size of 4 and a half tatami mats. (via advertisingforpeanut and billboardom)