Archive for the ‘Alternative Ads’ Category
JWT/Chico’s excellent clips are continuing. Here is another four videos. As a marketer, enjoy these great marketing works.
Jwt Chico created excellent clips of best examples of marketing and advertising. They are full of inspiration. A must seen clips for every marketers. Please tell our friends about these awesome works.
Cannes Advertising Archive hold best examples of advertising industry. But that is so expensive. I found a small tip to reach this extensive archieve.
The way is so easy;
A standart address of ads are
Just increase the number end of the address one by one.Like;
Then, if you change 2005 to 2004 you can reach 2004's archieve too.
Ikea New York hosts a fabolous exhibition named “Everyday Fabulous Exhibit” They invite people to come and see how good design can transform the most ordinary day into something spectacular. More interestingly, their design team transformed NYC locations with ikea. Great guerilla and great experience for people. (other pictures)
ikea's advertising strategy is outstanding. I gather best of ikea ads from several resourses to inspire brandplanner or just enjoy it. As you see below, they are surprizing, colorful and overall very cool. If you enjoy them, please digg the story.
A billboard of Absolut in Soho, but be careful all furnitures are from ikea. Nice collaboration of brands. (via flickr)
ikea room in a cube. Seen in copenhag. (via flickr)
ikea on wheels: A mobile showroom with transparent windows stroll across the usa (via flickr)
ikea celebrates their 40's birthday with cover their Stockholm store as cake.
Agency: FORSMAN & BODENFORS
Lovely guerilla campaign by ikea; "A little fabric makes big differences". They curtain windows with ikea products in sweden. Agency is: FORSMAN & BODENFORS
Another example of concept. "little fabric makes big differences". They cover everyday items such as bench, bycke seat with ikea fabric. And post a note says that "little fabric makes big differences (via trendspotters group)
In anticipation of the grand opening of the Ikea Funabashi Store (Japan), Ikea placed 14 of these outdoor showroom displays along the sides of a street in Aoyama. They are calling the showcase Ikea 4.5 Musuem, which refers to the size of 4 and a half tatami mats. (via advertisingforpeanut and billboardom)
Google Earth is gaining momentum for reaching customer. They are several ways to use Google Earth. At first level, do some roof advertising. Some companies gain alot buzz at roof advertising. Look at (link) how maxim celebrate its 100. issue, or target's roof ads.
At second level, try to produce some content within Google Earth. There are lots of potential between google eath and brand. For some inspiration, T+L magazine, they list best 500 hotels in Google Earth. We'd expect lots of branded content on googleEarth; such as, BritishAirways create mash-up on best places to travel, Bridgestone create F1 roadmap…
On the highest level, use google earth as a a promotional tool. You may hideyour brand in it, you may make a quiz based on Google. Some innovation companies (Fiat and Adidas) has used it, now Mazda has been added to this trend.Mazda USA has unveiled an interactive promotional campaign on Google Earth which will run from May 29 to June 27.Consumers will be solicited to "Search for the SUV they never saw coming," by obtaining clues hidden within short video clips on Mazda's website. Each time they find an icon, users improve their chances of winning a new car. As they move through the game, the clues get progressively harder