Marketallica

Hayatımızın birçok alanında zihinlerimizde sorular var. Kredi hesaplama,sağlık hesaplamatrafik cezası hesaplamavergi hesaplama vb.

Tüm bu hesaplama sorularının cevabı için hesaplabakalim.com sitesini geliştirdik.

İşinize yarayacak diğer konular, kalori hesaplamaTwitter değeri hesaplama ve sınav puanı hesaplama

While i stumbled upon Flickr, i saw this picture. It is taken by a Flickr user at the high school jazz event sponsored by Starbucks. And he shows a screenshot that his picture appeared in the Seattle Times.

picture-3.png

It’s not new. But i believe it’s interesting. Mass media is highly using CGM in their pages.
I identify more and more blog news in the magazines, more Flickr photos in the newspapers and more Youtube videos in web portals. Is CGM feeding mass media?

 

First resume in google earth.jpg

To View Full Resume in Google Earth Please download Resume here

Or View in Google Map (More easier)

Inspired from MemoryMaps, i prepared a resume using Google Earth for me. How did i prepare? Firstly, i grouped my googleEarth Cv into six sections. They are; personal, education, work experiences, trend reporting, awards and interests. Secondly, i assign different colours of placemark to each group. Then, i placemarked and add some description to related locations. Final step is exporting my placemarks. That’s all.

I am sure that using innovative medium like Google Earth for resume would be impressive for potential employers. And a final note, i am happy to be self employed and not looking for a job. :)

If you liked the concept please digg it

UPDATE: More Screenshots

ozguralaz_resume2.jpg

ozguralaz_resume.jpg

UPDATE2: Thanks Gizmodo for this great news.

UPDATE3: Philipp Lenssen kindly uploaded it in google map format. Thank you very much

UPDATE4: Here is my comment on James Fee blog

Good points James
I totally agree that using .klm format does not mean additional value.

And i believe that it is all about differentiating and telling stories with innovative mediums. I mean content of resume is not message. Message is “i believe power of technology” and “i’d like to differentiate myself from .pdf masses”

Hayatımızın birçok alanında zihinlerimizde sorular var. Kredi hesaplama,sağlık hesaplamatrafik cezası hesaplamavergi hesaplama vb.

Tüm bu hesaplama sorularının cevabı için hesaplabakalim.com sitesini geliştirdik.

İşinize yarayacak diğer konular, kalori hesaplamaTwitter değeri hesaplama ve sınav puanı hesaplama

crayon.gif
Crayon is a new startup from bunch of great guys including ; Jeff Jaffe , former Citigroup financial guy Gary Cohen as CEO, podcasting evangelist C. C. Chapman, social media expert Neville Hobson,  author & communication expert Shel Holtz, entertainment industry veterian Chris Trela, planning consultant Francis Anderson and Aaron Greenberber and Michael Denton.

So what makes them different? According to Jaffe, “The world has changed, but marketing, advertising, and public relations have not. There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast.” ( quoted from Adrants) Ok, I am understanding the idea of “new marketing”, its a very good expression of where this crazy world is going, more and more we spent our times online ;  creating web 2.0 projects, establishing social networks, sharing information, data, visual through internet and even making money! So yes, the traditional marketing ideas should change, maybe the better word is “evolution”, isnt it?
So, how is Crayon fit in this picture ? They have offices throughout the world and … Second Life! They opened their office simultaneously with Second Life one, and they threw a party which you can see the pictures here    They are using Second Life as their base for meeting since they are at the different parts of the world. Skype installed, Second Life opened, they meet, talk, develop new projects online… I like the idea of expressing their “the changing world concept” with how they run the business.

Not everyone happy with it though, as always people are noting that “its not the first time we see somebody open an office at SL” . Yes, I agree, but with Crayon comes something different ; they integrated the idea of SecondLife with their business, they created buzz around this and with their background in the market, together as a strong team , I am expecting some SecondLife based projects from Crayon in the near future. Differentiation is a key nowadays and Crayon used new ideas very well with their start, keep up the good work guys!

Link : Crayon

With the recent hype Second Life, I wonder what’s going on at ingame advertising world. After doing a little research, there are some interesting results;

nba.jpg

The new “NBA Live 07″ has some interesting features ; if you buy the game for Xbox 360 or PS3 ( when its become avalaible, anyway ) you will be able to unlock new items and features in the game from Adidas Basketball. Moreover, you can use the codes that can be found at retail & online NBA places , to unlock more items, events that will increase the game experience. Adidas is working with EA for expanding its new marketing slogan “It takes 5IVE”

Gamers can have extra players who are “Adidas 5IVE ” powered, that can take other 5 game character into an arena and play matches ( which is even supporting more the Adidas concept ) This way, they created an unique gaming experience for player and also for the brand. (But the game is getting really bad comments and got 6.5 rating from Gamespot, so , Bad luck for Adidas! )
fight.jpg
Another very good example is Burger King. With their innovative, successfull advergame projects like “Subservient Chicken”, Burger King started to move into more gaming area in order to create unique experiences. One of this movement’s result is “Fight Night Round 3 “. The game featured extensive Burger King in-game ads, including The King as a trainer/sparring partner. ( which get really bad comments, saying that “its too much ads” ) And now, they are releasing three Xbox games based upon those commercial properties. Pocketbike Racer, Big Bumpin’ and Sneak King cover a variety of casual game categories and will all retail for less than $5. Again, I must say, I didnt like the idea much , because its too obvious, its kind of pushing the limit for advertising’s sake. ( bad!)

I really like the approach of Adidas, which incorporated itself into game, not pushing itself. This way, it feels right for me. Marketers trying to find new ideas, new approaches and mediums to explore and gaming will the next hype for marketers. Marketers spent $56 million last year on in-game advertising and product placement, according to research firm Yankee Group. Yankee expects that number, which includes ads placed in both online and console games, to reach $730 million by 2010.
Furthermore, Acclaim is working on a multiplayer online game which will be free with the help of in game advertising.
This is a “win-win” scenario for both customer and brands. Players will get free items “courtesy of brands” ( like, you want this sword ? Ok, its free from Coca-cola for you! ) and will have positive experiences about brands through games. The only problem that can occur is the “Burger King problem” ( pushing it too hard!) But I am sure that Acclaim wont fall into this trap.

According to recent Game Metrix research, (http://www.comscore.com/press/release.asp?press=1012) heavy gamers are more receptive to ingame advertising than medium gamers. They are stating that, ” it give more realistic feeling to game”. Looking from marketing side, its a very good development that customers perception changed to this way, which helps the game industry develop even more…

Second Life is another case, and I will write about it in ” Part Two” … Stay tuned, and thanks for your comments

marcomtürkiye, which takes its name from the term marketing communications,
is a collaborative blog which is dedicated to reveal fresh marketing
communication ideas and experiences from Türkiye.

We, as art directors, copy writers, strategic planners, marketing
professionals and creative thinkers, are devoted our lives to spot, observe,
analyze, think and create.

Our aim is: to share our observations in each of the major marketing
communication disciplines such as advertising, public relations, mobile
marketing, online marketing, viral marketing, guerilla marketing and so, and
to offer an interactive platform for Turkish creatives, regardless of their
age, location and profession and present their published creative works to
the outside boundaries of Türkiye.

We wish you will enjoy hearing from Türkiye and share your ideas with us.

Link : Marcomturkiye

I am big fan of Digg. With nearly half a million members Digg is the biggest technology related community. It is great example for future of media and community management.

Last month i started to submit news to Digg. My aim was to climb top100 digg user, because i believe being top Digg user is (will be) very valuable achievement. Within a month i climbed to 73. of all Digg user. In this article i want to share my top 10 tips(rules) that make me one of the top digg users.

208307180_e3eb1d5419.jpg

1. Recognize Big Stories: This rules seem to be obvious, but there is (usually) a recipe for big stories. For example, a story that contains, How-to, Tutorial, Reference or Top10 tag have more chance to get front page story. Also, a story about Digg itself, Google or Apple is always popularized by users

Tip: Prefer to submit, how-to, reference, DIY, Top10 style stories

2. Track Pulse of Internet: To submit more and more big stories, you should have known “What’s populer right now”. My major resources for finding big stories are Delicious Populer, and Reddit. I track populer stories constantly at these sites. The populer stories which already bookmarked by dozens of people have big chance to get frontpage story on Digg, too.

Tip: Track pulse of internet on delicious and reddit. And your own resources of cource (techmeme, netscape, micropersuasion, techcrunch)

3. Interesting Headlines: Some words like Awesome,Great, The only, Finally and Free are usually attracting more diggs than unexciting headlines. Create excitement with your headlines.

Tip: For writing great headlines you should read this and this

4. Humanized Story Description: Diggers usually prefer to quote from the original story. If quotation is exciting there is no problem, but usually there are better options. My advise is some add some human touch to your stories.

Tip: Look up Delicious URL on how people bookmarked your story. You’ll find some inspirational quotes to write exciting description for your stories.

5. Trackback Your Submission: This is not applied by most of digg users. But it can be so powerful. If your story is taken from a blog, i recommend you to add a comment to the story. In comment you can say “I like the story and i submit it to the digg. You and readers please add your diggs to get it frontpage the story…”

Tip: Add comment to the original story to inform readers digg submission.

6. Comment First: Comments added your story are important as the number of diggs your story have. Because diggspy get the latest dugg stories and the latest comment. If your stories have more comment, your stories take more impression and the possibility to get front page increases.

Tip: Try to be the first commenter for your stories. Write comments that spark debates and further conversations. Or ask a question about the story

7. Timing: Timing is so important. Diggtrends have a great research about timing. They conclude that the best time submiting story is 9:00 EST because many office goers start digging as soon as they step in office. My experience confirm this. The stories i submit at night (at noon in istanbul) had less diggs than usual.

Tip: Prefer after 09:00 EST for sumiting stories

8. Make Friends: Digg is not %100 rational of course. People are more likely to dugg stories submited by their friends.

Tip: Make friends. Make generous friends. If you look at Top user screen and sort them by dugg stories you see that some of diggers dugg more than 10000 story. Add them as a friend. They are more likely to add their diggs to your stories

9. Digg Your Friends News: Rules of reciprocation is true for digg community, too. If you dugg your friends’ stories they respond positively and they start to dugg your stories, too.

Tip: Trust your friends and dugg their news.

10. Finally, Enjoy: Enjoy being part of world’s best community. Proud yourself to lead internet traffic

Tip: If you like this story please add your diggs to get it to frontpage. Thanks :)

These were my Top10 tips, what are your tips to become successful Digger?

 

Hayatımızın birçok alanında zihinlerimizde sorular var. Kredi hesaplama,sağlık hesaplamatrafik cezası hesaplamavergi hesaplama vb.

Tüm bu hesaplama sorularının cevabı için hesaplabakalim.com sitesini geliştirdik.

İşinize yarayacak diğer konular, kalori hesaplamaTwitter değeri hesaplama ve sınav puanı hesaplama

Welcome to Marketallica

Marketallica is about marketing trends, and marketing innovation. Join the concert! It rocks your marketing world.

Blog Stats

  • 279,048 hits
Follow

Get every new post delivered to your Inbox.

Join 25 other followers